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What is holding NFC back? – Question from Mobile Marketer
As part of our series of interviews with mobile bloggers and journalists, Dan Butcher, Associate Editor at Mobile Marketer asks: What are the biggest barriers to mass market adoption of NFC for...
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NFC – security will build user confidence
After the wealth of NFC buzz at Mobile World Congress, we are witnessing a repeat at CTIA Wireless 2011 (the premier North American wireless show) in Orlando this week with phones on show from Nokia,...
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MWC12 insights – reporting live
Here’s what we have been noticing so far for this year’s Mobile World Congress in Barcelona. As always, it’s a hectic hub full of mobile enthusiasts, some in suits, some more casual and some dressed...
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Where was mobile marketing at Mobile World Congress?
You can cough Jonathan McDonald, because, at first glance, there wasn’t much news announced on mobile marketing this year at Mobile World Congress. That’s not to say there wasn’t any activity, it was...
View ArticleNFC Technology – Pay or Play?
One of the conference headers to catch my eye in this weekend’s SXSW schedule includes the phrase ‘NFC Growth from Play will Pay’. Seeing as Saturday at SXSW is ecommerce focused, I thought I’d take a...
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What can you do with NFC?
Take a minute and cast your mind back to science fiction films of the 80s and 90s – Terminator or Demolition Man perhaps. People could use biometrics to gain access to computers, scan others’ minds to...
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MWC 2013 – What can we do for you?
It will surprise no one to learn that the rumour-mill is going into overdrive ahead of MWC 2013. The mobile world is expecting big releases from LG, Sony, HTC, Samsung and Nokia as well as RIM, or as...
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